Sustainable Living
Pay with Calories
Pay with Calories is an annual initiative of Power Oil introduced in 2014 to sensitize the Nigerian public on the importance of engaging in body fitness activities that has health ameliorating benefits. The idea is basically to motivate people especially consumers to trade calories at the gym (treadmills and cyclers) for a gift or reward depending on the amount of calories burnt within a specified time, while at the same time encouraging people to imbibe a body fitness culture into their life routines.
The Pay with calorie campaign also serves as a medium to reach customers and enlighten them on the need to ensure the health of their heart by engaging in body fitness exercises and maintaining a healthy eating habit which translates into lower risk and incidences of heart related illnesses.