De United Foods Industries Limited, Noodle Division, started its operation in year 1996 at Ota, Ogun State, is the first instant noodles manufacturing plant in Nigeria and the largest in Africa at that time.
DUFIL PRIMA FOODS PLC was incorporated in 2001 as a private limited liability company at Choba, Port Harcourt, Rivers State. Upon completion of a restructuring exercise the company was converted to Public limited company and became the holding company of the group in year 2008.
The existence of the facility arises due to the growing demand for the product from the consumers of the region and the nation. The objective is to provide fresh and quality product to the consumers.
The Dufil Family is guided by a clear and simple vision statement. We believe in making the well being and satisfaction of our customers the apex of every decision. The quality of our products and the loyalty of our customers are a testimony to the above statement.
This is the confidence in or the reliance on the integrity, strength, ability or surety of a person. You can’t work progressively with a person you don’t trust.
Trust brings integrity, motivates and strengthens competence, hard work and loyalty.
It comes naturally with family but we have extended this culture to business as well, because it is a way of life. We don’t live a different life at work and a different one at home.
It is the key element that makes people believe and trust in you. As C.S. Lewis said "True humility is not thinking less of yourself; it is thinking of yourself less.”
To achieve something we need to risk it. Every member of our family possesses the quality of taking ownership at every given time and we believe this is an integral part of our character.
Our crave for long term benefits and goodwill builds in us a futuristic mind-set that guides all that we do in the organization.
The success of our organizational strategy depends largely on the ability of each individual to strategize and work today for tomorrow’s good!
We believe in respect for each other irrespective of age, nationality, sex, caste, religion etc. Respect for humanity, human dignity and diversity, which puts us above the hurdles and problems these differences may bring.
We keep in mind the adage that says ‘respect is reciprocal’. You don’t command respect, you earn it!
Begins operations of De United Foods Industries Limited
Took over Nestle Noodle Manufacturing line
Begins operations of Dufil Prima Foods Plc
Begins operations of Insigna Print Technology LFTZ Enterprise.
De United Foods Industries Seasoning Division commenced operations in Ogun State
Northern Noodles Limited commenced operations in Kaduna. Acquisition of Dana Noodle
Pure Flour Mills Limited (Pasta & Flour Division) begins operations
Raffles Oil LFTZ Enterprise begins operations
Snack Division of Pure Flour Mills begins operations
Begins Minime Noodles production in Port Harcourt
Establishment of N 30 billion Commercial Paper Programme
Acquisition of Dangote Noodles in Nigeria and Pasta factory in Ghana. Establishment of N40 billion Bond Programme
Investment by Kellogg's in Tolaram Africa Foods Pte Ltd.
Acquisition of Mimee Noodles and Pasta Factory.
Capacity Expansion of Insignia.
Capacity Expansion of Snack & Noodles in Kaduna (Nigeria) and Ghana
Salim Group is the Majority shareholder of PT Indofoods Sukes Makmur, a listed company in Indonesia which owns the Indomie trademark, technology, and expertise in instant noodle manufacturing. Tolaram Africa current business in Nigeria comprises of companies in several business sectors – manufacturing, marketing and sales of consumer goods, carpet products, infrastructure projects, logistics transportation and general trading.
“Great leaders don’t set out to be a leader…They set out to make a difference. It’s never about the role. Always about the goal. Leaders become great, not because of their power, but because of their ability to empower others. ” – Unknown
Dufil Prima Foods Plc (the Company) was initially incorporated as Dufil Prima Foods Limited on December 19, 2001 to manufacture Indomie Instant noodles. It owns a Noodle factory that is situated in Choba, Port Harcourt, Rivers State.
In 2008, the Company was converted to a Public Limited Company (PLC) and by a major restructuring; it became the holding Company of De United Foods Industries Limited and Insignia Print Technology LFTZ Enterprise, which were at the time the only subsidiaries of the Company.
The Company and its Subsidiaries have the exclusive rights over the use of the ‘Indomie’ brand in Nigeria. The brand has been assigned to it by Indofood Sukses Makmur Tbk of Indonesia, the world largest producers of Noodles.
Indomie is the first brand that pioneered and developed the instant noodles market in Nigeria. Today, a dynamic and rapidly growing market exists for instant noodles. Market research data consistently shows ‘Indomie’ as one of the top consumer brands in Nigeria. It ranked number one on the brand equity index in Nigeria – ahead of other well known brands such as Coke and Maggi. The unique and very tasty combination of seasonings makes ‘Indomie’ the superior instant noodle brand not only in Nigeria but in other countries as well.
The current MD/CEO of the Company is Mr. Deepak Singhal.
By a Joint Venture Partnership between Tolaram Group and Salim Group, De United was incorporated in Nigeria in 1993 and commissioned its first Factory in Ota in 1996, wherein Instant Noodles was produced for the first time ever in Nigeria.
The company owns and operates the state of the art noodle plant in Sango – Ota, about 30 km from Lagos. By restructuring, De United became a subsidiary of Dufil Prima Foods Plc.
As part of its backward integration, in 2008 the Company established a state of the art factory in Ota Ogun state to manufacture seasoning (De United –Seasoning Division). Prior to this time, its seasoning was imported.
NNL is the Company’s third and the most recent state-of-the-art automation noodle manufacturing factory commissioned in Kaduna in year 2011. NNL has historically broke the record in the Dufil group because it was the quickest completed project so far, also it was the first ever fully automated plant from start to finish i.e. flour handling silo system to auto carton casing. The company doubled its production capacity within a span of six month. The objective of the company is to provide fresh and quality product to the consumers of the Northern and Central part of Nigeria.
Insignia as a subsidiary of the Company started in year 2007 at Lagos Free Trade Zone, Lekki, Lagos; it is the Company’s first initiative towards backward integration.
Insignia has a state of the art wrapper manufacturing plant wherein its supplies flexible packaging material to meet DUFIL Group’s need and also caters to the needs of other manufacturers.
Our goal is to provide our customers with flexible packaging solutions that will protect and extend shelf-life in an attractive consumer friendly design with international quality standards.
PFM which was incorporated in 2010 as another initiative towards the backward integration of the Company is divided into three Divisions:
Raffles is another backward integration initiative of the Group which is into refining palm oil. The Palm Oil refinery is located at Lagos Free Trade Zone, Lekki and it began operations in 2013. The objective of the company is to operate as an independent company catering for the group’s vegetable oil needs and also to explore the Nigerian retail market in general.
The Shareholders, Board of Directors and Management of the Dufil Group recognize the importance of corporate governance. They conduct their business with high regard for the interests of their major stakeholders, namely: consumers, employees, lenders, business partners and the government.
Our crave for long term benefits and goodwill builds in us a futuristic mind-set that guides all that we do in the organization.The Group orchestrates regular meetings to deliberate and approve the strategic and annual operating plans and to review its operating performance.
Periodically, internal auditors from both joint venture partners conduct a joint audit of the Group to review the internal control systems and to ensure proper protection of its assets and records.Since its establishment in 1996, Dufil Group has fulfilled its statutory audit requirements by engaging one of the Top Four International Auditing Firms, thus showing its commitment to proper corporate governance.