The Indomie Brand of Instant Noodles is a unique
brand that is loved by a majority of Nigerians. It has grown to become a
household name in Nigeria because of its delightful taste and wholesomeness. The
Indomie brand has managed to transcend across all age groups, winning over the
hearts and taste pallets of both the young and old.
Indomie made a remarkable impact on the Nigerian
culinary landscape in just over a fifteen years in the Nigerian market. It has
grown to become a trusted household name, synonymous with quality, taste and
value. The Indomie range of products command a substantial degree of brand
loyalty and an enviable "top of mind" status amongst its consumers who cut
across all demographic segments in Nigeria.
Currently, the Indomie brand of instant noodles holds
approximately 74% market share of the Nigerian market, which has an estimated
annual growth of 40%. Until 2006, the figure was 100% market share. There are
currently 16 instant noodles producers contending for Indomie's market
domination, with more expected to commission production in Nigeria.
Notwithstanding, the Company will continue to leverage its strong brand equity
in order to maintain its competitive advantage and sustain the growth and
profitability of its business activities.
Its aromatic flavor, affordability and availability
have made it simply irresistible to its numerous consumers. The love for the
brand has been so wide spread that Dufil Group, Manufacturers of Indomie, was
able to launch several unique and savory flavors within a period of Ten years.